Create with Context

Solid insights

We firmly believe that every project should begin with an in-depth understanding of the overall context. Our research methods are designed to dig deeply, providing real insights. We examine your customers, understanding spoken and unspoken goals, needs, wants, and desires.

We look at the business environment: What are the pain points with today's products? What are the unmet needs and areas of opportunity? How do competitors compare?

And we look at your business itself: How are user needs embedded in your company culture? Is your team aligned with the product vision?

These insights then fuel an exploration into areas of opportunity, driving the design process directly from business and user needs.

Sample activities

Stakeholder interviews

Uncover stakeholder needs and expectations for the project to help align goals, strategy, and vision. Examine how customer-centric processes are currently represented in your company culture, and develop a governance model and internal processes to drive ongoing customer-centered innovation for your business.

Field research/ethnography

Discover latent business opportunities, customer motivations and goals by visiting people at home, at work, and "on the go".

Usability evaluation

Assess the usability of current products and services and understand how well they meet customer needs. Outline pain points and problem areas.

Best practices evaluation

Learn how your product or service fares when evaluated against best practices and emerging user experience trends.

Competitive evaluation

Understand the successes and break downs of competitors' offerings. Evaluate your offerings against the competition.

• Next step: Idea generation