Ilana Westerman (CEO with Create with Context) joined Anne Toth (Chief Privacy Officer at Yahoo!) and Jules Polonetsky (Director and Co-Chair, Future of Privacy Forum) to present "Designing for Trust: The Mobile Initiative" at the International Association of Privacy Professionals 'Navigate' conference in Dallas, TX.
Their presentation highlighted the need for a UX perspective in the development of privacy design guidelines, and outlined the 'Designing for Trust' initiative, led by Create with Context and sponsored by Yahoo!, the Future of Privacy Forum, and Visa.
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People aren't excited about managing their privacy online; they're excited about seeing photos from friends, researching something interesting, and getting things done. As a result, people aren't clear on what really happens with their data online and become upset when things aren't as private as they expected, and this is when problems arise for online services.
However, privacy can be turned into a positive. Managed properly, privacy can actually engender trust and a deeper bond with a brand. Importantly, this bond can easily trump factors like 'lowest cost' or 'fastest shipping', leading to improved customer retention and profitability.
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CRM Magazine Cover Story
How well does your organization market to women? If your company is like most, the answer is disappointing, as experts agree that many organizations fall woefully short. Considering women make 85 percent of all household purchases, a massive revenue opportunity is being lost. Naturally there's good reason to address this..."
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Do men and women differ in their decision-making process when making purchasing decisions, and if so, how? What does the landscape for digital offerings for women vs. men look like? Ilana Westerman (Create with Context), joins Irene Au (Google), Delphine Gatignol (comScore Europe), Elisa Camahort Page (BlogHer), and Polly Sumner (salesforce.com) to speak at DLDwomen about women and technology.
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"When we want to buy, we go online and click, click, click. But when we want to shop, we head to the mall. As online retailers and bricks-and-mortar stores scramble to pull in shopping dollars this holiday season, a new study says that vendors are leaving money on the table by failing to digitize the shopping experience and allow both worlds - online and in-person shopping - to inform the other ..."
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Ilana Westerman, CEO, discusses how innovation can be achieved through repeatable processes in the San Jose/Silicon Valley Business Journal
"When creating a product or service, the context of what, why and for whom are key questions to consider. But that's not all, according to Ilana Westerman, CEO of Santa Clara-based Create with Context Inc. Create With Context offers strategy and research and design help for clients who are developing new products..."
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Related: "Calculated Innovation: Is there a Post-Recession Payoff" in Fortune
"Thinking of putting a wind turbine in your backyard? Mariah Power is introducing a program that will let you measure the wind speed around your house by pointing your iPhone toward the sky. The application uses the phone's microphone to capture wind noise. It filters out ambient sound and an algorithm converts the result into a decibel rating that corresponds to wind speed, according to Bill Westerman, a principal at Create with Context, a Silicon Valley digital design company ..."
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Organic, Collaborative, and Throw-Away Media
Youth are approaching digital self-expression from a more organic, collaborative angle than previous generations. They jump right in when the creative urge strikes, collaborate with others, and publish an ongoing stream of momentary, mashed-up, disposable media. Bill Westerman (CwC) and Julie Baher (Adobe) presented, discussing research on youth and the future of creative products.
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Read Andrea Genevieve's liveblog of the event
View our Windspire iPhone application case study in Designing the iPhone User Experience (Addison-Wesley) by Suzanne Ginsburg, to see how we go about translating user needs and desires into concrete designs for digital products.
View the book on Amazon.com
