Create with Context

The latest happenings at Create with Context

2008

October

• We presented "Taking a Peek: How People Really Use the iPhone" at the iPhone Developer Summit 2008 West on October 20-21, 2008 in San Jose, California. View the presentation.

September

• Members of the Panasonic R&D team from the US, Japan, and Singapore converged on Create with Context offices in Santa Clara to brainstorm new consumer devices and experiences for the US market.
• Presented "Bringing offline merchandising to the online world" to Accenture Technology Labs R&D in the San Francisco bay area and Chicago. View the presentation (PDF).
• Working with the Adobe Photoshop/Premiere Elements team to understand upcoming trends in consumer creative tools through in-home research.
• Helped the Adobe Photoshop Elements team understand customer perception and potential take-up of new features being launched in Photoshop Elements 7.
• Presented final strategic design recommendations and concepts to Amway Founders' Forum.

August

• Held a collaborative ideation session with the Adobe Experience Design team at our offices in Santa Clara, translating creative youth research into specific project ideas and early product designs.
• Continuing in-home consumer research for a global client with visits to families in Florida, Georgia, and central California.
• Adobe and Create with Context will be co-presenting "Going with the Flow: Creative Experiences of the Future - What's the Role for Technology?" at UPA Europe 2008 in December 2008.

July

• Performing in-home consumer research in the Midwest for a global client, looking at use of consumer electronics in the home.
• Presented final strategic design recommendations and concepts to Amway CIO and stakeholders.
• Construction of the Create with Context offices, custom-designed for the needs of our strategic research process by Katja Rimmi (former head of user experience at Adobe), has been completed!
• Wrapped up research and recommendations for Cellfire, a mobile coupon and discounts application provider, providing key insights as they develop the next generation of their product.

June

• Providing Graspr.com with detailed interaction and visual design specifications for the upcoming release of their online video editor and video collections widget.
• Wrapping up insights into how social ecommerce, next-generation merchandising, and online shopping are expected to evolve across Japan, Korea, Russia, Taiwan, and the US for Amway.

May

• Working with a San Francisco-area startup to redesign their website and online tools; we're focusing on creating a differentiated offering in a crowded market, integrating multiple offline communities under one platform, and streamlining the user experience.
• Office construction is well underway, with demolition already complete and former carpet donated to a local housing charity.
• In the field doing in-home research in Moscow, Tokyo, Taipei, Seoul, and across the US for Amway.

April

• Launching a year-long project with Panasonic to understand the in-home consumer electronics market and help define next-generation products and services.
• After being buried in the building permit process for four months, we're excited to be starting construction on new research and innovation space at our office in Santa Clara, California!

March

• Wrapped up a project with the Adobe user experience team to help define interaction and usability for an upcoming consumer photo product.

February

• Delivered an in-depth look into youth and creativity to the Adobe Photoshop team, drawing from in-home visits to provide insights into future product design and positioning.
• Starting work with Accenture to help define a next-generation user experience for a large government client.
• Held our annual Create with Context strategic planning offsite from 2/13-2/15, including a day of creativity at the Institute of Mosaic Art in Oakland. If you're in the area, definitely check them out.
• Working with Adobe to help understand user perceptions and usability for upcoming features in the Adobe Creative Suite.

January

• Brian de la Cruz, seasoned visual designer and graphic artist, joins the Create with Context team as Consultant.