Create with Context

Actional Ideas

Our idea generation process enables the user experience to begin to take shape. We imagine, explore, and define a broad variety of ideas and solutions that satisfy the intersection of business and customer pain points and areas of opportunity.

Concepts are then narrowed, refined, and translated into a cohesive vision that is both tangible and actionable. The definition process focuses on what the experience should be like, how it should be realized, and how it will fit into the customer and business context.

The resulting vision includes visual representations of the experience that can be touched, marked up, discussed, and ultimately acted upon.

Sample activities

Guiding principles

Identify, coordinate, and outline what you aspire your product or service to be, by defining a series of words or phrases that describe and influence the overall "feel" of the customer experience.

Idea generation

Generate a large number of potential solutions to customer and business needs, using proven techniques such as ideation workshops, roleplay, and persona development to inspire inventive ideas and concepts.

Visual explorations

Create visual and graphic explorations, mood boards, and palette studies to define the visual user experience.

Concept rendering

Transform promising ideas into visual representations to clarify and explain concepts, and get buy-in from stakeholders.

Concept testing and validation

Evaluate top concepts through testing with real customers. Improve concept models by integrating customer feedback into the design.

• Next step: Design