Case Studies

Adode Photoshop

Product innovation for the MySpace Generation

As the MySpace Generation begins to enter the workforce, they are demanding new categories of creative applications that are connected, collaborative, and engaging. We are currently helping Adobe define and design new products for this emerging audience, building upon in-depth research into the under-18 creative youth market.

Activities: Ethnographic research, ideation, concept development, and design

 

Implementing their findings ... has shown measurable results to the bottom line. - Bob Gager, Adobe