Create with Context - Invent, Transform, Solve. By Design.

By Design

BY DESIGN is the intent to create impact, a positive change. It requires a positive attitude, passionate curiosity, empathy, confidence, humility, patience, and determination. It is a structured process that doesn’t stifle creativity but ensures you launch the solution.

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Argentina

China

Australia

Colombia

Brazil

Costa Rica

Canada

Cuba

Chile

Invent

Transform

France

Solve

Germany

What should you do? How should you do it?

Italy

Iceland

UNDERSTAND Who are you, how do you operate, what are your strengths and weaknesses? Who is your audience, what do they need or want, what will they do, and why? What are your gaps and opportunities? DEFINE How will you make it happen? What should you invest in? What has to be addressed? Develop a strategic plan that is based on reality. • Articulate your mission, vision, and goals • Identify and evaluate gaps and areas of opportunity • Define your target audience • Define your offerings and business model • Define your brand and go-to-market strategy • Develop a strategic roadmap

Japan

India

Korea

Ireland

Malaysia

Israel

Mexico

You know your organization best, but fresh eyes – with a creative approach grounded in reality – can give you a new perspective on where you’ve been, where you are, and where to go next.

New Zealand

South Africa

Peru

Designing Solutions

Designing Strategy

Spain

Portugal

Design is about solutions. It is about making a positive change for your customers and your organization. ENABLE Organizational transformation Process development & deployment Internal communication programs Education and training tools Decision-support systems CREATE Market and UX research Brand assets, look and feel Marketing campaigns Digital user experiences

Thailand

Russia

Ensure operational readiness. Create impact, a positive change.

United Kingdom

Singapore

USA

Breadth Fuels Creativity. We Go Broad By Design.

“Calculated innovation is a thoughtful process. It takes macro-thinking and micro details.” – Ilana Westerman

Vietnam

Creativity comes from broad and varied experiences, which allow us to see patterns across domains and apply solutions across contexts.

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“What companies need is a process based on an understanding of human behavior and their overall context, that in our work with clients, we call calculated innovation.” – Ilana Westerman

Across BordersFrom China to Brazil, Russia to Australia, Germany to Canada, Chile to South Korea, and the United States to South Africa. Across IndustriesFrom health care and finance to media and social media, education and technology to telecom and consumer goods. Across FunctionsFrom product management to call centers, sales and marketing to engineering, legal to facilities.

The same design that allows scientists to visualize lots of data and find the right gene can also help families weed through thousands of healthcare plans – and shoppers to find that perfect pair of shoes:

+1 408 834-7601 info@cwcmail.com

“These smart risks can mean the difference between moderate growth and game-changing success.” – Ilana Westerman

Wherever you work, we understand how organizations operate and how people want to engage with them.

Trying to envision what could be—a new product, service, market, or way to get things done? How can you be sure your vision will succeed?

The By Design approach applies across continents, verticals and functions. The broader our experiences, the better we are at envisioning what could be.

What made you great in the past doesn’t guarantee success today. Is it time to re-invent who you are, what you doand how you do it?

Consumer Packaged Goods Computers and Electronics Energy Internet Retail/eCommerce Software Hardware Travel Telecommunications Automotive Education Advertising

You know it’s broken, how do you fix it? Disruption happens, how do you respond? What should you invest in? What will have the biggest impact?

Understanding Context Is At The Core, And Ensures Calculated Innovation

Financial Services Media Social Media Healthcare Biotechnology/ Life Sciences Consumer Electronics

B2B B2C B2B2C D2C Government

MarketingPublic RelationsSalesSourcingProductionManufacturingOperationsMaintenanceLogisticsSupply Chain ManagementTransportationQuality ControlCustomer RelationsHelpdeskServices

Ensure operational readiness. Create impact, a positive change.

Design is about solutions. It is about making a positive change for your customers and your organization. ENABLEOrganizational transformation Process development & deployment Internal communication programs Education and training tools Decision-support systems CREATEMarket and UX research Brand assets, look and feel Marketing campaigns Digital user experiences

Breadth Fuels Creativity. We Go Broad By Design.

“What companies need is a process based on an understanding of human behavior and their overall context, that in our work with clients, we call calculated innovation.” – Ilana Westerman

Wherever you work, we understand how organizations operate and how people want to engage with them.

UNDERSTANDWho are you, how do you operate, what are your strengths and weaknesses? Who is your audience, what do they need or want, what will they do, and why? What are your gaps and opportunities? DEFINEHow will you make it happen? What should you invest in? What has to be addressed? Develop a strategic plan that is based on reality. Articulate your mission, vision, and goals Identify and evaluate gaps and areas of opportunity Define your target audience Define your offerings and business model Define your brand and go-to-market strategy Develop a strategic roadmap

The By Design approach applies across continents, verticals and functions. The broader our experiences, the better we are at envisioning what could be.

You know it’s broken, how do you fix it? Disruption happens, how do you respond? What will have the biggest impact?

You know your organization best, but fresh eyes – with a creative approach grounded in reality – can give you a new perspective on where you’ve been, where you are, and where to go next.

Understanding Context Is At The Core, And Ensures Calculated Innovation